As a Canadian manufacturer’s representative for entertainment technology products used in lighting, sound, power distribution, rigging, and staging, Terrier Marketing says it “believe in the power of face-to-face sales presentations and have a comprehensive schedule of travel to cover major Canadian centers.” Terrier specializes in niche manufacturers that often can’t attract the attention of “conventional” regional reps.
Terrier currently represents Lex Products in all of Canada and Strong Lighting in Canada except British Columbia. It is actively seeking other manufacturers that want an industry specialist that will “actively promote, and re-energize their Canadian sales.”
For marketing consulting, Terrier has a team of marketers, writers, graphic artists, and website developers.
“If your title includes the phrase ‘sales and marketing’, marketing will always take the back seat,” says Terrier President Graham Likeness. Likeness says he has positioned Terrier Marketing to help clients clear the backlog of marketing projects and initiatives, including new product development, evaluation, specification, and analysis.