ETC and Barco announced today that they are in the midst of serious discussions wherein ETC would acquire High End Systems. While the timeline for the completion of this acquisition is still unknown, both parties say they are committed to moving forward with a successful transaction.
Wim Buyens, senior vice president of Barco’s Entertainment division, commented, “For Barco, the divestment of its lighting activities is in line with its strategy to sharpen the focus on its core activities. We believe joining forces with ETC would enable High End Systems to realize its full business potential while providing ongoing support and opportunity development for its customers, and we appreciate ETC’s commitment to maintain High End’s operations in Austin and fully support the development of High End’s products.”
Fred Foster, ETC CEO commented today, “ETC has been executing a strategy to grow our company. We want to offer our employee-owners opportunities for greater personal success and continue to give our customers innovative products and services. We see adding HES to the ETC family as an opportunity for both of those things. Our plan is to continue High End operations from their current location in Austin, TX. High End products like the Sola family of LED automated fixtures, Wholehog consoles, and Axon media servers are innovative tools for the live-events industry. Our intention is to make the investments needed in order to restore these products and the High End brand to market-leader status.”
Foster continues, “We place a high value in not only the High End products, but also the employees that will join our ETC family with the completion of this acquisition. Both companies have similar core values when it comes to innovation and I know working together will be a great success.”
More information will be announced in the coming weeks, once the acquisition reaches final stages.