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ADJ Announces Acquisition of Eliminator Lighting

Los Angeles-based ADJ Products LLC has acquired Eliminator Lighting in order to broaden its product range.

A well-established brand supplying affordable lighting and effects equipment to the DJ and club market for over 15 years, Eliminator Lighting has an extensive product catalog that includes LED pars, moving heads, and free-standing illuminated letters as well as fog and bubble machines. ADJ dealers will now be able to purchase these products alongside equipment from ADJ Lighting, American Audio, and Avante Audio, allowing for consolidated orders to minimize shipping costs.

Eliminator Lighting’s long-serving product manager, Albert Paredes, will stay with the company for continuity of customer service for both existing Eliminator dealers and those who choose to stock the line for the first time now that it is available through ADJ distribution. Paredes has extensive experience in the lighting industry and is no stranger to ADJ, having worked in the company’s service department for many years prior to moving to Eliminator.

As well, ADJ Products has said Eliminator is to be re-branded with a new logo. New products will continue to be added to the brand’s catalog, continuing its focus on providing affordable lighting and special effect products to event professionals.

Commenting on the acquisition, President of the ADJ Group of Companies Toby Velazquez says, “This is an exciting development for ADJ Products LLC as Eliminator Lighting has a great range of value DJ products that fit into our diverse network of customers. It also means that the ADJ Group’s product catalog now covers every type of application and budget; ranging from Eliminator Lighting at entry level, to ADJ covering the mid-market and Elation Professional serving top-end theatrical and touring productions.”

Eliminator Lighting will be distributed throughout the United States and Mexico from ADJ USA and ADJ Mexico. PL&P has reached out to SFM, ADJ's Canadian distributor, to find out about Canadian distribution of Eliminator.

For more information, go to www.adj.com.

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Michael Raine is the Senior Editor at Professional Lighting & Production. He is also a co-host of the popular Canadian Musician Radio weekly podcast.