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Solotech Unveils Its New Brand Image & Website

AV and entertainment technologies supplier Solotech recently unveiled its new brand image and revamped website.

Playing with contrasts, the company says its new identity showcases "both the artists and the technicians, the onstage and the backstage, the cool colors and the warm hues." As well, Solotech says its new slogan “Solotech, Simply Spectacular,” "captures the company’s understanding of the duality needed to realize creative visions."

Aside from being an aesthetic transformation, the new brand image is meant to reflect Solotech’s positioning as an international leader in the audiovisual and entertainment technology industries, particularly now with its expansion in the American and European markets. On Nov. 27, 2018, Solotech acquired SSE Audio Group, the British audio services company, concluding what it calls the most important transaction in its history.

“This rebranding is a fantastic evolution of our image, an honour to our expertise and passion for more than four decades”, says Martin Tremblay, president and CEO of Groupe Solotech. “We are looking ahead with confidence thanks to our modern and dynamic identity which is aligned with our strategic objectives. Our new imprint will not only enable us to better stand out on the global stage but also on digital and mobiles platforms.”

The redesign of Solotech’s brand image includes its new website showcasing the company’s new identity, which is the result of a long-term endeavour involving multiple collaborators (Ascendis, Apogée Solutions Créatives, etc.), and overseen by Christine Latour, Marketing and Communications Director, and her entire team. The rebranding process will continue in the following months in Solotech’s offices and on its gear. “I am convinced that our modernized and asserted identity, combined with our talented team, will continue to strengthen our leadership and visibility on all continents,” adds Tremblay.

For more information, contact Solotech: 514-526-7721, www.solotech.com.

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Michael Raine is the Senior Editor at Professional Lighting & Production. He is also a co-host of the popular Canadian Musician Radio weekly podcast.