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LDI2019 to Explore the Future of Experiential Design

As part of the LDIntensives conference segment during the LDI2019 show, LDI and XLIVE are holding a one-day special event focusing on the creation, evolution and future of immersive experiential design.

The LiveXperience Symposium will feature creative agency leaders, immersive event producers, and the prominent designers who bring ideas to life. These experts will share knowledge and insight during a series of talks and discussions, taking place at the MGM Grand, Las Vegas, on Wednesday, Nov. 20, 2019 from 9.30am to 5.30pm.

Kicking off the day, Austin Johnston, CEO of AK Johnston Group, will host a morning keynote exploring the "experiential marketing" buzz-phrase, revealing how 70% of marketing budgets were refocused from media to experiential in 2018, and asking "what does that mean for the future of your business as an agency, designer, or production company?"

Following that is a roundtable discussion on how collaboration will shape the future of live experience, leading to a "deep dive" into how designers are harnessing current possibilities and how experiential design will develop through the next decade and beyond. Other sessions focus on e-sports, the user experience, and how AI and merged reality are transforming the landscape.

Speakers include Greg Christy, Brite Ideas CEO; Gary Standard, President/CEO of WorldStage; Jonathan Martin, Principal Designer at ShowTec; Matthew Carson from PRG; Bob Bonniol, Chief Creative Officer at Mode Studios; Nick Rivero, Co-Founder of MEPTIK; Ashley Crowder, Founder & CEO, VNTANA; Matt Kenagy, Senior Directory of Sports Marketing at Caesars Entertainment; Jessica Reznick, President, We're Magnetic; and Michael Fullman, Chief Creative Officer at VT Pro Designs.

The sessions are co-programmed and coordinated by LDI conference director Ellen Lampert-Gréaux and XLIVE conference manager Kye Browning.

The LiveXperience Symposium is part of LDIntensives and takes place during LDI2019. There is a charge for attendance, starting at $545, but is included in the price for XLIVE attendees. For more information, visit the LDIshow.com website and navigate to ‘Events’.

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Michael Raine is the Senior Editor at Professional Lighting & Production. He is also a co-host of the popular Canadian Musician Radio weekly podcast.