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Details Announced for 25th Annual Prolight + Sound

Prolight + Sound will be celebrating its 25th anniversary at its next trade show, happening from March 31 to April 3, 2020, in Frankfurt, Germany. For the past quarter century, Prolight + Sound has been a keystone event in the international entertainment technology industry calendar, often being the showcase for industry-changing trends and innovations.

Organizers says that the 2020 edition of Prolight + Sound will present itself as an independent platform occupying the whole of the western section of Frankfurt Fair and Exhibition Centre. More than ever, the focus will be on professional encounters, offering new trade-visitor services and a bigger gamut of conferences. A clear structure of the product portfolio will make orientation and networking easier for both visitors and exhibitors.

“Our promise for Prolight + Sound 2020 is unequivocal: we will bring companies together with top decision makers from the industry, increase visitor quality, and help continuously generate new, high-grade leads. The event has set a clear course towards the future and creates new incentives for buyers and planners to come to Frankfurt,” says Michael Biwer, Group Show Director of the Entertainment, Media & Creative Industries Business Unit of Messe Frankfurt Exhibition GmbH.

In 20202, Hall 12.1, the upper floor of the biggest and most modern exhibition hall at Frankfurt Fair and Exhibition Centre, will be the central spot for professional lighting technology, projectors, spotlights, and lighting-control systems. The hall is also the setting for laser and stage effects demos. The complementary program of events at Prolight + Sound offers insights into trending subjects, such as intelligent light controls, digital transmission protocols, pixel and voxel mapping, and energy-efficient lighting.

Over the years, the product segment of theatre and stage technology has developed into one of the main elements of Prolight + Sound. Thus, the last editions welcomed an increasing number of manufacturers of over-stage and under-stage machines, stages, grandstands, automation and curtain technology and specialised lighting and control desks for use in theatres. Once again, this product segment will be in Hall 12.0 where, for the first time, there will be a special lecture platform with a program especially for professionals from the theatre sector. There, companies can take part with demonstrations and workshops or hold lectures relevant to the subject.

In 2020, companies from the professional AV media technology and systems integration sectors will relocate to Hall 11.0 in the western section of the Exhibition Centre, bringing them closer to the other Prolight + Sound product segments. There, visitors will be able to gain an impression of tomorrow’s large-scale displays, digital and interactive signage AVoIP, projection, conference and communication solutions, and media control and distribution. Together with associations and exhibitors, Messe Frankfurt is organising a new conference focusing on media technology in Hall 11.0. The main points of the programme include IP-based transmission technology and the interoperability of AV devices. Additionally, Hall 11.0 will be the setting for another edition of the Sinus – Systems Integration Award.

At Prolight + Sound, visitors responsible for events will find a range of innovations in the fields of AR and VR, via mobile tent systems, and on-site attractions, to software solutions for event organisers. Particular attention will be paid to safety and security and major events and, at the International Event Safety & Security Conference (I-ESC) on Wednesday, April 1, experts will discuss a variety of subjects such as crowd management, occupational safety, etc. Furthermore, Hall 11.0 offers a special exhibition area for manufacturers of safety and security solutions.

Prolight + Sound is taking account of the great demand for qualified personnel with the Future Talents Day on the Tuesday of the fair (March 31). The program includes special events for students and trainees with, for example, lectures on career scenarios in the event industry. Young people can find out about job vacancies at the Future Hub in Hall 11.0. A première at Prolight + Sound 2020 is the Start-up Area in Hall 11.0 where companies that have been on the market for less than five years can make presentations for a reduced stand-rental price, including stand construction using sustainable materials.

All conferences, seminars and workshops are open to Prolight + Sound visitors free of charge. Tickets for Prolight + Sound are also valid for Musikmesse from Wednesday to Friday (April 1-3). Musikmesse 2020 will be held on the eastern section of Frankfurt Fair and Exhibition Centre on these days but remain open until Saturday.

For more information, go to pls.messefrankfurt.com.

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Michael Raine is the Senior Editor at Professional Lighting & Production. He is also a co-host of the popular Canadian Musician Radio weekly podcast.