Altman Lighting Appoints Pete Borchetta as General Manager

Altman Lighting has appointed Pete Borchetta, award-winning lighting designer, professor, developer, and former vice president of product innovation, to lead the company as general manager.

"We are thrilled to announce that Pete Borchetta has been promoted to the role of General Manager,” says Russell Altman, president of Altman Lighting. “His expertise, communication skills and leadership ability have been a tremendous asset to Altman and the lighting industry as a whole.”

Borchetta led the effort to move Altman headquarters from Yonkers, NY to Denver during the pandemic summer of 2020. Russell Altman cites his collaborative management style as having been integral in attracting and retaining strong teams committed towards the company's common goals.

“Since our move, we are reorganizing around the concept of a ‘Collaborative Collective;’ We are collectively rededicated to our customers and our commitments,” says Borchetta. “Our goal is to earn customers for life through listening, collaborating, and most importantly delivering on our promises.”

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Andrew Leyenhorst is the Assistant Editor for Professional Sound and Professional Lighting & Production, and related online channels.
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