Anolis Appoints Peer Oestergaard as Sales Director

[Pictured above: (L-R) David Orsag (GM of Robe Lighting s.r.o.), Tim Van Den Eede, (Divison Dir. for Anolis), Peer Oestergarrd (Sales Dir. for Anolis) & Josef Valchar (CEO of Robe Lighting s.r.o.)]

Architectural LED lighting manufacturer Anolis has appointed Peer Oestergaard as sales director.

Oestergaard will be managing and co-ordinating Anolis sales teams globally and ensuring that the brand continues to proactively build its profile, visibility, and reputation.
Anolis Director Tim Van den Eede says, “We are delighted to have someone of Peer’s calibre and talent on-board. His personality, approach to business, and smart outlook is the perfect match for us, and we share the same core visions for taking Anolis to the next level of operation.”

Based in the Czech Republic, all Anolis products are designed and produced in Europe. The brand is currently undergoing restructuring and positing itself for long term future expansion and the development of new product lines.
Oestergaard lives in Denmark and will be travelling extensively in his new role at Anolis.

He most recently co-ordinated complex international business for two other very well-known architectural/architainment lighting brands.

He has been a professional lighting practitioner since the late 1980s, and has always had a keen interest in architecture and the way dynamic lighting can transform and bring alive spaces, objects and environments – from art works to industrial, commercial and residential buildings – in all types of scenarios.

“I am lucky enough to have worked on lighting some truly landmark projects worldwide over the years,” says Peer Oestergaard, also admitting that, when young, he originally dreamed about being an architect before becoming fascinated by lighting.

Oestergaard says he wants to bring his extensive contacts and his experience to Anolis for the “huge potential” he sees in the brand. “Anolis is already well established in certain areas, and has a name for outstanding quality and for thinking laterally to deliver practical custom requirements as needed”.
Oestergaard says he is impressed by the energy and commitment of the Anolis team, and by the manufacturing facilities, infrastructure and process in place in the Czech Republic, plus the originality of the design and R&D and the technical support that is dedicated to finding solutions.

“Anolis is a company of the future” he adds, “and I am looking forward to being part of a very positive and long-term journey.”

Tim Van den Eede adds, “We are hugely excited to welcome Peer and are all looking forward to a great collaboration and to him embracing the spirit and essence of our brand. This is the first of several important upcoming announcements for Anolis over the coming months.”

For more information, contact Anolis: + 420-571-751-500,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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