Robe North America has announced the hiring of Tal Janowitz as business development manager for Anolis, the company’s LED architectural lighting division.
Janowitz has been working as a lighting professional since 1996 and started specializing in the architectural and architainment sectors in 1999. Since 2002, she’s worked for Lee Filters, initially as a design and application specialist before becoming an architectural product manager in 2006.
The scope of her work at Anolis will include ensuring that the architectural lighting community is fully informed about the brand’s latest technologies and the benefits these can bring to their design projects. Janowitz will also be working closely with the Anolis R&D teams to assist in anticipating what lighting designers, architects, and specifiers will need and demand next for their future projects.
Bob Schacherl, CEO of Robe North America, says, “We are very excited about Tal! She brings a wealth of architectural lighting experience and some deep and trusted client relationships with lighting design firms on both the east and west coasts of the U.S. We anticipate this will quickly impact our North American business.”
“Anolis is all about colour and colour changing in all sorts of permanent environments, which I felt was a perfect fit for my experience, expertise, and passion!” says Janowitz. In addition to that, she “saw a chance to work with an already incredibly talented and focused team.”
Born in South Africa, Janowitz moved to The Netherlands and finished high school before studying studio art with an interior design major at Richmond University in Surrey, U.K. After interning with highly influential rock 'n roll set design specialist Fisher Park in London, she moved to California to gain some hands-on on-the-road experience.
When getting hired as a 21-year-old female roadie proved challenging, Janowitz instead put her energies into grad school and studied for an MFA in Theatrical Lighting Design from San Diego State University, in the process discovering that lighting was central to her life.
Janowitz will be based in New York where she lives, and will travel extensively in conjunction with her work for Anolis.
Her goals include, “Getting Anolis to the forefront of people’s minds when they are considering how to light their projects.”
Tim Van Den Eede, division director for Anolis, comments, “It’s fantastic to have Tal in our group. I believe that her skills and knowledge in both lighting and connecting people and assisting them in achieving their design ideas will take our architectural business to new heights.”