ARRI Rental Names New Leadership Team for North America

ARRI Rental, a provider of camera, lighting, and grip equipment, has announce the new top management for North America. Peter Crithary has been appointed president of ARRI Rental US Camera, and Carly Barber (pictured above) will be taking on the role of president of ARRI Rental US Lighting, with Jeff Pentek joining as vice president.

Over the past 13 years, Crithary has had a number of roles at Sony Electronics, including market development and customer outreach for cinema technologies. He began his career as a cameraman in Australia and continued in the U.S., working in
motion pictures, television, and postproduction before joining Sony.

Based out of the Secaucus office, Crithary will be responsible for overseeing camera rental operations in North America, helping to develop new business opportunities, and building strong relationships within the creative community. He will also promote ARRI Rental’s proprietory technologies, which include the ALEXA 65 large-format camera system and ARRI Rental’s evolving program of in-house lens development.

“I’m looking forward to helping guide ARRI Rental as we focus on excellence in customer service and unique technology solutions,” says Crithary.

[Pictured: Peter Crithary]

Carly Barber and Jeff Pentek are lighting industry veterans with more than 30 years of experience, while Barber managed Hollywood Rental as VP of operations and president for 15 years. Pentek worked in a rental company and as a member of Local 728 in Los Angeles before both founded Illumination Dynamics in 2001. Barber comments: “I have been connected to ARRI Rental for years and am excited to be working as part of a very talented team to continue to drive the success of the lighting business in the North East.” Both Barber and Pentek will remain in their positions at Illumination Dynamics, a wholly owned subsidiary of ARRI Rental – Barber as Chief Executive Officer and Pentek as Chief Operating Officer.

Newly-promoted VP of Lighting and Transportation Operations John Van der Linden will be overseeing all ARRI Rental Lighting Operations, while Senior Vice President Rental Hardwrick Johnson will continue to drive sales and participate in overseeing operations.

Futhermore, ARRI Rental is welcoming Billy Hines to the lighting team. In his position as marketing and productions relations manager he will be responsible for developing opportunities and building relationships with crew and production clients, while bringing his considerable knowledge and experience to enhance lighting operations. “Working for almost 30 years as a lighting technician on many feature
and television projects Billy will bring an extremely valuable perspective to our team,” says Barber. Hines’ film and television credits include Spider Man, The Interpreter,
Bridge of Spies, and Law & Order: Special Victims Unit.

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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