BlackTrax recruits Andrew Gordon for Global Growth

andrew-gordonToronto-based CAST BlackTrax Ltd. Has hired Andrew Gordon as its new director of business development to work exclusively on growing BlackTrax real-time motion tracking system, globally.

Gordon brings over a decade of sales, marketing management, and operations experience working formerly as business development director at Freeman Audiovisual, Canada. From 2009 to 2014, he worked with CAST Group as the marketing and communication and business development manager across WYSIWYG , Vivien, and BlackTrax early stage products.

Gordon is charged with expanding BlackTrax’s business into new markets, increasing market share and presence in entertainment and production markets, instrumental to BlackTrax’s success. He will also continue to maintain relationships with BlackTrax’s established customer base and growing technical expert and support teams. For every BlackTrax project, CAST experts are available for technical advice during set up and continued support.

In speaking about his philosophy and approach, Andrew enthuses: “Being a part of this level of innovation where the possibilities and applications are endless, drives me. Efforts are being made to support BlackTrax and position it as the must-use entertainment production tool and to establish it as the only worldwide preferred tracking solution. BlackTrax today has been used in over 4,000 shows and counting and can’t wait to reveal where he will take it next. Watch this space.”

Gordon can be reached to discuss BlackTrax at

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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