CineQuip White Becomes Whites Digital Sales & Service

[![](/content/images/2013/07/12-WFW-Bronfman-300x258.jpg)](/content/images/2013/07/12-WFW-Bronfman.jpg)Paul Bronfman, Chairman/CEO of Whites Digital Sales & Service.
Paul Bronfman, Chairman/CEO of Comweb Corp. and William F. White International Inc. (WFW), has announced the creation of a new company name for CinequipWhite Inc., effective immediately to reflect the company’s emphasis on expanded digital offerings.  Based in Toronto, Whites Digital Sales & Service Inc. will continue to provide customized sales and technical solutions to the broadcast, theatrical, and live entertainment industries across Canada.

Larry Lavoie, who has served as CinequipWhite General Manager for over two years, will continue to manage the newly named operation headquartered in its present location, close to William F. White Centre in Toronto.

“The name Whites Digital Sales & Service Inc. better reflects the services we offer to keep in step with the significant changes in our industry,” says Bronfman.  “It also marks the company’s continued evolution while reaffirming our unwavering commitment to uphold WFW’s reputation as Canada’s premier, multi-faceted, solutions based full-service industry leader.”

“I’m extremely excited to be embarking on this new chapter,” adds Lavoie.  “The industry can continue to rely upon our team of experts to provide state-of-the-art solutions to the country’s top entertainment providers.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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