“We welcome the High End team to the ETC family. ETC will provide a strong support structure for High End to continue to innovate and make great products for the industry,” says ETC CEO Fred Foster.
High End is known for such products as the Sola family of all-LED automated fixtures, and Wholehog consoles. David Lincecum, VP of Marketing at ETC, says, “We value the High End products and plan to expand work on their portfolio. We want customers to know that ETC will protect your investment in High End products through strengthened service, support, and development.”
The addition of High End enables ETC to broaden its strategic focus and pursue additional desired areas of technology growth, according to the company. High End gains the oversight of an experienced lighting industry management team to help the company better realize its potential in event lighting.
ETC will operate High End as a separate company located in its current Austin, TX facility. High End customers will continue to contact the Austin office for sales and service, and sales distribution channels worldwide remain the same for the foreseeable future.