February Freeze Ups Educational Offerings with Expanded 2-Day Show

New for 2018, William F. White’s annual February Freeze technology showcase and educational event expanded to two days. It was held on Feb. 6-7 at the William F. White Centre in Toronto.

The first day of February Freeze featured a format that regular attendees would be familiar with, with the exhibition hosting around 50 vendors from the film and TV technology sector, covering audio, video, lighting, and more. The exhibitors, of course, included the various WFW divisions, such as Whites Live Events, Whites Camera, White Specialty Equipment, Whites LES, and Whites Interactive. As well, other exhibiting companies included Arri, Canon, Chimera Lighting, Sennheiser, Camadeus Film Technologies, Moss LED, Matthews Studio Equipment, Osram, Panasonic, and many more.

Feb Freeze 2018 2
For day one, the seminar program included a panel discussion on horror movie making in Canadian cinema with Jen & Sylvia Soska (writers/directors of American Mary & Hosts of Hellevator), Chad Archibald & Cody Calahan ​(writers/directors and founders of Black Fawn Films​), Andrea Subissati (executive editor of Rue Morgue magazine), and moderator Alison Lang (writer of Women with Guts). The Technology vs. Creativity: POV of a DP panel hosted respected Canadian cinematographers who discussed the challenges they face when trying to incorporate both technology and creativity into a project, and the mentality it takes to combine the two effectively. The Professional Development for Independent Filmmakers panel featured an in-depth discussion on internships, projects, and professional development outside of film school.

Day two of February Freeze was solely focused on technical education, with Fujinon presenting a seminar on DSLR Lenses Vs. Cinematic Lenses, as well as Techni+Contact Canada highlighting audio solutions from Beyerdynamic. Additionally, Moss LED presented on Low Profile, Lightweight, Low Voltage LED Lighting and Control Systems, while Panasonic gave a seminar on Cinema Camera Line-Up: Varicam 35, Varicam LT and EVA1. Additional presentations were given by Arri Camera and Arri Lighting, and Sony.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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