Frank Hoehn Joins SGM as Global Sales Manager

SGM’s Peter Johansen (right) & Frank Hoehn

SGM has announced the appointment of industry veteran Frank Hoehn as its new VP of global sales.

“SGM is structured in a very professional way, with all the right elements to continue to develop further to be a really important player, and I am excited to be able to use my experience to help SGM grow,” says Hoehn, who most recently worked as director of business development, and EMEA hospitality for Martin/Harman International.

Hoehn always dreamt of travelling the world, and says he has truly enjoyed the Danish work-style and open-minded culture, leading him to SGM on December 1, 2017.

“Denmark has always been strong in going out in the world and selling what Denmark has to offer. For such a small country to have so many world-renowned and iconic brands and companies is quite amazing, and is only possible if you are open to learn about other cultures, without moving away from own principles. Everyone here is so nice and open-minded, and SGM is no exception,” he says.

While Frank is a newly hire, he is not new to SGM development. He says he has been following SGM’s growth from the sidelines for years.

*“*I have been very impressed with how Peter Johansen successfully developed the company; his ability to work on bold ideas, and make them into actual, tangible products. I remember when SGM introduced the waterproof G-Spot moving head and the whole industry was doubtful if it could work. Nevertheless,  Peter and the awesome SGM team made it happen, and it is now part of a very successful product family,” adds Hoehn.

“It might be a cliché, but I feel like, in this industry, there is a deeper purpose than just selling a product. We work with feelings and emotions, whether underlining a structure or landscape or enhancing the audience experience at an art performance, concert, or other live performance, we specialize in improving space through light. And SGM has all the tools and level of innovation to do that, plus a great team with a lot of passion and positive energy,” stated Frank.

Hoehn can be reached at or +49 162 282 5551.

For more information, contact SGM Light US: 407-440-3601,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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