John Devries Joins PAG Canada Sales Team

Professional audio and video industry sales veteran, John Devries, has joined the sales team at PAG Canada, Ltd.

“When we learned of the opportunity to bring John into our family, we didn’t hesitate and had him on board as soon as possible,” says John McArthur, managing partner of PAG Canada, Ltd.

“I’m looking forward to this opportunity,” adds Devries. “PAG represents some iconic manufacturers and brands. I am excited to get out there and start talking about the great opportunities we have with the dealer base.”

Most recently, before joining PAG Canada, Devries was the VP of sales and marketing at RP Dynamics.

For PAG, Devries will cover Ontario, excluding the Ottawa region, for all of the manufacturer’s represented by PAG Canada, including Bosch, Electro-Voice, Dynacord, AC Lighting, Luminex, RDL, Lighthouse, and more.

“John’s experience at Roland Pro AV Canada and more recently at a GTA integrator made it a very easy decision to have him join us.” explains PAG Canada Managing Partner Mark Kulas. “His skills in professional audio and video sales, plus his full understanding of sales operations makes him a great fit here.” Kulas said.

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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