Lariviere Joins Elation as Rental & Production Market Manager

JeanLariviere Elation Professional has announced that industry professional Jean Lariviere has joined the company’s sales team as rental and production market manager.

Elation sales director Eric Loader comments on the hiring, “We are excited that an industry veteran of Jean’s caliber is joining the Elation team. We are confident that his relationship network and industry knowledge will have a positive effect on growth in all of our territories as we continue to expand our efforts into this market.”

Lariviere will work closely with lighting designers as well as Elation’s network of rental company partners to help grow the Elation brand. He will be continuing the efforts John Dunn started when he joined Elation a few years ago in the same role. John Dunn moved into the role of national sales manager for Elation’s U.S. market earlier this year.

Lariviere brings industry experience and knowledge to Elation, having worked for six years for High End Systems in R&D and product support, as well as Regional Sales Manager. More recently he worked for SHS Global. Jean, who is based in Austin, Texas, started in the position on June 1st.

Elation Professional is distributed in Canada by SFM.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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