Matthias Hinrichs Joins Elation Professional as Product Manager

Elation Professional has announce that Matthias Hinrichs has joined the company as a Product Manager.

“We are all very excited to have Matthias joining the team,” says Elation Sales Director Eric Loader. “His experience in the professional lighting market along with his relationships with many top lighting designers and customers will be a great resource for our product development. He will be focused on getting feedback in from the market, working on the finer details of our products, making sure our products deliver on point and at the highest level. On a personal note, having worked with Matthias before, I am really happy to be working with him again and am confident he will make a great addition to the continued growth of our company.”

Matthias is a well-known face in the industry, having worked as a lighting and control systems product manager at Martin Professional since 2003 and prior to that as a well-respected freelance lighting director and programmer. Over the years, the self-described product designer and innovator has worked in staging, audio, as a DJ, lightjockey, in technical support, business development, and finally as a product manager for lighting control and automated lighting fixtures.

“I love dreaming up great products and ideas for the lighting industry and work with incredible teams to realize them from the napkin drawing to highly integrated manufacturing across the globe,” says Matthias, who began in the new position at the start of the year. “In my new role, I am excited to be part of Elation’s commitment to innovation and R&D. Unique fixtures like the recently launched Dartz 360 and Artiste Dali are great examples of Elation’s technological advancements.”

Elation President Toby Velazquez adds, “Within the first hour of meeting Matthias I knew we shared the same passion for the lighting industry. I was convinced he could focus on the details, details, details that are critical to LD’s and our customers and a key to helping them be successful!”

Elation Professional is distributed in Canada by SFM.

For more information, contact Elation Professional: 323-582-3322,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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