Paul Pelletier Named Global Brand Manager for Chroma-Q

Paul_Pelletier_Sept2017Chroma-Q has appointed Paul Pelletier as Global Brand Manager.

Pelletier is a 30 year veteran in the performance lighting industry working for industry leaders, most recently Martin Professional in the role of solution manager. Bringing with him extensive experience working with key brands, Pelletier has been an integral asset in brand development and marketing. He has worked closely with product development, sales, marketing and technical support to develop products, as well as to promote and sell these products within the lighting marketplace.

Reporting to Jean-François Canuel, managing director for the Canadian Operations, Pelletier will provide the direction to promote and continue the growth of the Chroma-Q brand, with support and training for clients and users. He will also work closely with Chroma-Q’s R&D team to create forward-looking, successful product development efforts that anticipate and fulfill end-user lighting design needs.

Pelletier will be based near Chroma-Q’s North American manufacturing operations in Toronto and can be reached at

“Paul Pelletier has built a solid reputation in the lighting industry through product development, brand management and in building business relationships. I am honoured to welcome Paul to the Chroma-Q Team,” says Canuel.

Pelletier will commence his new role for Chroma-Q by attending IBC2017 trade show in Rai, Amsterdam, and PLASA 2017 international trade show in London, to discuss highlights from the Chroma-Q LED product range at the brand’s dedicated stand.

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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