Philips Entertainment Announces Realignment of the Americas

Philips Entertainment, representing Philips Vari-Lite, Philips Strand Lighting, Philips Selecon, and Showline, has announced the realignment and consolidation of its Americas commercial group with the purpose of providing better service to its authorized dealers, sales representatives, and lighting professionals throughout North and South America. The realignment includes changes in the management, sales, and support teams within Philips Entertainment, and will focus on continuing technology innovations while creating a streamlined customer experience.

Julie Smith, Commercial General Manager of the Americas, comments, “We have great brands with great histories and this consolidation will better allow us to grow the resources within each brand while refocusing on technology innovations within each product line. As our current sales channels for each product line will remain unchanged, we are confident that the consolidation of all our resources will provide a more unique, supportive, and valuable customer experience.”

With the introduction of Julie Smith as Commercial General Manager of the Americas, the Philips Entertainment realignment also includes the appointments of Leonard Miller as North American Sales Manager, Jaime Friedstadt as Latin American Sales Manager, and Pete Borchetta as Marketing Director.  As part of the consolidation, Philips Vari-Lite announces the retirement of industry-veteran Bob Schacherl.

For more information, contact Philips Entertainment: 214-647-7990,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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