REfficient Expands its AV Equipment Division

REfficientREfficient in Hamilton, ON has launched an expanded AV gear division, which includes more used commercial AV gear available for sale at deep discounts for bands, nonprofits, and more. The division also includes AV-specialized staff to handle questions.

REfficient sells refurbished, used, and surplus new telecom and AV products. The company provides quality equipment at affordable prices, such as set top boxes, modems and more, to Canadian and other telecom service providers. REfficient has grown to have customers in nine Canadian provinces, three Canadian territories and 11 other countries.

While the AV offering has been around for more than two years, the equipment was sold via the telecom sales team. The company says the gear quickly became popular with local AV enthusiasts, bands, churches, theatres, and other nonprofits. Given the demand for equipment and REfficient’s continuing move to provide specialized service for customer and product segments, the AV segment has become its own division. Dan Brooks, a veteran with 10 years of industry experience, is in charge of working with customers for this segment.

REfficient CEO Stephanie McLarty says, “The changes will mean REfficient has more used commercial AV gear in Hamilton available for sale, and that large shipments of gear from our suppliers will arrive more often. The new division will allow for more specialized customer service, which is important to us as we value excellent customer service. This is also a step forward for us in our evolution as a company.”

To see what AV equipment is available for sale and for more information, visit REfficient’s online Audio/Video section by clicking HERE. Dan Brooks can be contacted at 905-544-5000 ext. 5019 or

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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