Rob Poretti Joins AVL Media Group as Director of Sales for Ontario

AVL Media Group has named Rob Poretti as the new director of sales for the Ontario region.

Poretti joins the company with more than 30 years of experience in the commercial AV, broadcast, TV and film production, and post-production industries. He will spearhead sales and marketing initiatives with the primary goal of expanding AVL Media Group’s presence for all Ontario markets. Prior to joining AVL Media Group, Poretti led Solotech’s Sales and Systems Integration division in Toronto, successfully expanding their presence in the GTA.

“Rob has a wide-range of experience and deep contact relations throughout the various markets that we serve,” says Andrew Hope, managing director of AVL Media Group. “His technical expertise along with his business acumen and strategic approach to solutions-based business development will be a key factor for our growth in Ontario. We are very excited to have Rob join our team.”

Before joining AVL Media Group, Poretti has been a technical consultant, sales engineer and manufacturer’s representative for a wide range of professional audio-video applications. He also has experience in strategic planning, team management, and project management and has worked extensively in both Canada and the United States.

"I am thrilled to be joining AVL Media Group and look forward to contributing to the impressive growth they have experienced in the past few years," says Poretti. “I see a huge potential for AVL Media Group’s offerings in the Ontario market, and I look forward to helping the company capitalize on these opportunities.”

For more information, contact AVL Media Group: 514-400-0110,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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