SFM Now Distributing Panamax

[![SFM's Simon Tournay, Brand Manager (left) & Steven Freytag, GM of the CI Division](/content/images/2017/11/Panamax-Launch-Picture-300x200.jpg)](/content/images/2017/11/Panamax-Launch-Picture.jpg)SFM’s Simon Tournay, Brand Manager (left) & Steven Freytag, GM of the CI Division
[Panamax]( from Core Brands today announced the appointment of Montreal-based [SFM]( to serve as a Canada distribution partner for Panamax custom installation and pro solutions. According to [Core Brands]( Vice President of Sales Jeff Costello, SFM is the ideal partner to bring Panamax power products to more resellers, integrators, and retailers throughout Canada.

“SFM has a 40-year record of demonstrated market success working with the AV industry’s top brands, including  Furman,” Costello says. “We are confident that their experienced and expertly trained sales force will help expand the Panamax brand throughout Canada.”

According to Steven Freytag, General Manager of SFM’s custom installation division, “SFM is pleased to be appointed as an authorized distributor for Panamax. We are now able to offer our customers another renowned and iconic brand, alongside Furman and the other leading CI category brands in our portfolio.

“Panamax perfectly complements our current product offering,” Freytag continues, “which includes solutions from Sony, Luxul, and OmniMount — just to name a few. Our valued dealers and integrators can now expect to receive the same level of high-quality support and service with Panamax solutions as they have come to expect from us for all of our brands over the last forty years.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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