Solotech Appoints Michael Palmer as Director of Business Development in the U.S.

Philip Giffard, p resident of Solotech's Sales and Systems Integration Division, has announced the appointment of Michael Palmer as director of business development, effective Sept. 9, 2019. Reporting directly to Jason Spence, director of sales and systems integration, Palmer will be responsible for developing new business opportunities in the United States.

In this role, Palmer will formulate, coordinate, and implement new plans and strategies to further strengthen Solotech’s U.S. leadership in the systems integration market. His focus will be on cultivating new relationships and capturing new opportunities, while providing expert service to the company’s established client base.

“It really is the best time to be joining Solotech. With the acquisition of JSS, and prior to that the British audio leader SSE Audio Group, the company is expanding at a very fast pace in both North America and Europe. I look forward to the countless opportunities we’re going to develop together. I’m sure it’s going to be pretty exciting!” says Palmer.

With over 25 years of experience in the professional audiovisual and entertainment industry, Palmer brings a strong background in systems integration, live sound, production and studio design, according to the company. In his most recent role, he was head of sales for the U.S. and Canada at L-Acoustics Inc., where he was responsible for overseeing all sales activities, as well as for managing all sales teams in both countries. Prior to L-Acoustics Inc., he worked as VP of sales for Allen & Heath and Turbosound at American Music & Sound. Throughout his career, Palmer has worked in a wide array of installation market segments, from houses of worship, to sports venues, educational institutions, and performing arts centers, to name only a few.

An expert industry veteran, Palmer is a certified specialist in CTS-D, CCNA and Dante, among others. He holds a bachelor’s degree from Texas State University and also graduated from Los Angeles’ Trebas Institute of the Recording Arts.

“An accomplished audiovisual professional with an impressive track record, Michael will be a great addition to our team. With his strategic vision, his broad audiovisual background and his international experience with leading manufacturers, he will undoubtedly play an important role in supporting Solotech’s accelerated growth and evolving business in the USA. We all look forward to having Michael be a key member of our US operations,” says Giffard.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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