Solotech Appoints Rob Poretti as Director of Integration Sales for Toronto Office

news_mar_2016_Rob_Poretti_nominationSolotech has named Rob Poretti as the new director of sales for the Integration Division at the Toronto office. Poretti joins the company with 30-plus years of experience in the broadcast, production, and post-production industries, and he will lead the Toronto sales team with the primary goal of expanding Solotech’s presence in the GTA market.

“Since its opening in November 2014, our Solotech Toronto Office serves a wide variety of clients across the GTA and its activities are growing rapidly. Rob has a strong business development, sales engineering and management background and his addition to our team will enable us to offer the best integration services on the market. Indeed, at Solotech we believe that cutting-edge technology calls for cutting-edge expertise. Given Rob’s track record and expertise, we couldn’t be more pleased to have Rob join the Solotech team” says Danny Berthelet, executive vice president of Solotech.

Before joining Solotech, Poretti was a freelance technical consultant and manufacturer representative for a wide range of professional audio-video applications: broadcast, television production, post-production, media archiving markets, and corporate A/V. His business contexts range as well: sales management, business owner, international distribution, technical consulting, and product development. Rob has a rich experience in strategic planning, team management and project management and has worked extensively in both Canada and the United States.

“Solotech is a powerhouse in the rental and integration markets with tremendous successes in both Canada and international markets,” said Poretti. “I see a huge potential for the growth of Solotech’s integration and service solutions in the Greater Toronto Area, and I look forward to helping the company capitalize on these opportunities.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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