Solotech CEO and President Martin Tremblay has announced the appointment of Christine Latour as VP of Marketing and Communications.
Joining the executive team, Latour will continue to oversee and manage all marketing and communications activities on a global scale, while contributing to strengthening the leadership and reputation of the Solotech brand, both internally and externally, according to the company.
Latour joined Solotech in January 2018 and, since then, the company says her work, including helping launch the company’s new brand image in December 2018, has proved very successful.
Latour has extensive experience in management, marketing, communications, and business development in Quebec and the United States. She has held strategic positions in many different companies, including director, sales, and strategies at Quebec’s insurance broker Lussier Dale Parizeau and director of sales and marketing at Sodexo at the Atlanta Zoo. Winner of the prestigious “Future creator” prize, awarded to the Top 25 of the new generation of Quebec managers by the newspaper Les Affaires, Latour holds a bachelor’s degree in business administration from HEC Montreal and a master’s degree in management, tourism and e-marketing from Purdue University in Indiana.
In her new role, Latour will have the opportunity to leverage her expertise in management, marketing, and communications approaches to support Solotech’s global growth strategy. As a key resource, she will ensure the execution of public and media relations, donations and sponsorships, marketing strategies, internal communications, and the brand image at a global level for all of Solotech’s brands and offices.
“Ms. Latour is a strong marketing and communications strategist. This sphere of expertise plays an important and influential role in our industry, which is why her appointment is timely with Solotech’s growth and international success,” says Tremblay.