Terrier Marketing Reopens

[![Terrier Marketing's Graham Likeness](/content/images/2015/08/Graham-Likeness-300x268.jpg)](/content/images/2015/08/Graham-Likeness.jpg)Terrier Marketing’s Graham Likeness
After a five year hiatus, Terrier Marketing Inc. has reopened up shop, providing both manufacturer representation and marketing consulting for entertainment services and technology markets. Led by industry veteran Graham Likeness, Terrier Marketing says it is positioned to support companies of all sizes.

As a Canadian manufacturer’s representative for entertainment technology products used in lighting, sound, power distribution, rigging, and staging, Terrier Marketing says it “believe in the power of face-to-face sales presentations and have a comprehensive schedule of travel to cover major Canadian centers.” Terrier specializes in niche manufacturers that often can’t attract the attention of “conventional” regional reps.

Terrier currently represents Lex Products in all of Canada and Strong Lighting in Canada except British Columbia. It is actively seeking other manufacturers that want an industry specialist that will “actively promote, and re-energize their Canadian sales.”

For marketing consulting, Terrier has a team of marketers, writers, graphic artists, and website developers.

“If your title includes the phrase ‘sales and marketing’, marketing will always take the back seat,” says Terrier President Graham Likeness. Likeness says he has positioned Terrier Marketing to help clients clear the backlog of marketing projects and initiatives, including new product development, evaluation, specification, and analysis.

More information can be found at website or by contacting Graham Likeness at

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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