Theatrixx Names BJ Ruthven as Alberta Sales Rep

[![BJ Ruthven](/content/images/2016/02/BJ-Ruthven-225x300.jpg)](/content/images/2016/02/BJ-Ruthven.jpg)BJ Ruthven
Jacques Tessier, president of Theatrixx Technologies Ltd., has announced the appointment of  BJ Ruthven as the company’s new Alberta sales representative. Theatrixx Technologies, based in Montreal, has been manufacturing and distributing high LED display, video, lighting, audio and electrical distribution products for the performing arts, touring, and technical production industries since 1999.

“We are very proud to welcome BJ to our team and at the helm of one of Canada’s biggest markets. BJ’s dedication to customer service, understanding of customer’s needs and experience in the pro AV field will be a perfect match for our ever-growing team of reputable industry specialists,” says  Tessier.

BJ has more than 20 years’ experience at diversified positions across all faces of the industry. “I’m glad to be a member of the Theatrixx family and I am looking forward to assisting clients with finding solutions using new and innovative technologies as well as tried, tested and true methods,” says Ruthven, who will remain based in Edmonton, where he can reach most clients within a few hours.

He can be reached at 780-231-7867 or

Theatrixx Technologies manufactures products under the xVision, xFocus, and Theatrixx brands. The company also distributes in Canada professional video and lighting equipment from Analog Way, High End Systems, Ayrton, J.B. Lighting, ChamSys, The Light Source, and Visual Productions.

For more information, contact Theatrixx Technologies: 514-939-3077,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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